Introduction

Businesses who believe sales and profits are a natural consequence of simply putting a "home page" on the World Wide Web, soon realize more is required to achieve their financial objectives. Success on the Internet does not just happen! One needs a well-rounded, cohesive marketing plan, which includes exposure to the limitless promotion avenues on the Internet. We assist our clients in utilizing the promotional avenues available, such as:

• Solicited or opt-in e-mail
• Banner advertising
• Discussion forums
• Sponsorships
• Newsgroups
• Strategic linking
• Click- through advertising
• Search engine submissions/rankings
• Affiliate programs
• Permission marketing

We know that with proper accounting, customer tracking software, and inventory controls, your "on-line" business can cipher trends and assist you in making shrewd promotional decisions that lead to success.

R.O.I.

Your web site should be considered a division of your business and should be held accountable for results. Bail.com designs and hosts your site utilizing creativity and technology that enables your site to provide:

• Data on individual customers and analysis of shopping trends
• Meaningful information on individuals, such as:
  • Names and contact information
  • Shopping preferences
  • Tracking of which customers become repeat buyers and how much they spend
• Analysis of the following shopping trends:
  • The number of visits that convert to sales
  • The average revenue per sale
  • Whether sales are increasing or decreasing
  • Information on cyclical sales
  • Which products sell best - and worst
  • Information about the sites your customers are coming from as they enter your site.
• Analysis of about how well the following advertising means are working:
  • Banners
  • Reciprocal links
  • Search engine
• Page use

These are just the basic features of our web control panel statistical programs. We will teach you how to optimize the statistics to provide the most benefit to you and your business.

Positioning

Most visitors to the Web find information through search engines and directories. About 85% of these searches are conducted with the ten or so major search services: Excite, Alta Vista, Yahoo!, Infoseek, Lycos, WebCrawler, HotBot, and others. The volume of sites has grown so fantastically and the competition to rank well in a search is so fierce, submission alone is no longer good enough. The single most important key to on-line marketing success is having high search engine visibility. If you aren't found in the top-30 search engine listings, you're missing a large percentage of your potential customers.

At Bail.com we have a unique, successful approach to search engine rankings. We have made considerable investments in getting to know the different search engines and how and what each engine is looking for in search services. Based on keyword phrases that you supply, we create pages, using keyword phrases as entrances to your site. These pages are individually optimized for ranking high with each search engine. When buyers search for a keyword phrase you've provided, a link to your web site appears on the search engine's results list and people click through to visit your web site.

We're accountable to our clients for our performance-our guarantee is simple, you pay only for results. Reports will be provided to you showing the status of all pages on all search engines and status of the account. You will have the hard numbers to evaluate your return on your investment and will be able to determine how successful the search engines are for you. We don't even charge extra when we exceed the number of top rankings you request. Contact us now to get started on finding a large percentage of your potential customers.