Capabilities

Our design team assists clients in transitioning their "brick & mortar" business to a "brick & click" business. The team develops and applies interactive business solutions, based on sound principles of information, design, content, architecture, copywriting, marketing, and business technology. By integrating these principles with user-friendly, intuitive technology, we exploit new business opportunities and create user experiences that enhance efficiency, extend client branding and encourage continued use. Let our Design team assist you in taking an "outside-in" approach to transitioning to the "on-line" world of business.

Planning

Businesses are saving money in record numbers by moving traditional buying and selling activities to the web. The web is faster, more convenient, and more efficient. A successful move requires strategic planning. A company must consider all its resources, then decide how to use them to maximize the investment. We work with our clients from the initial planning stages, which involve assessing:

• What is your business?
  
• How do you want to do business?
  
• How can an Internet presence be an asset to your company?
  
• What are your marketing strategies and needs?
  
• What is your target audience?
  
• What are your expectations of the web site?
  
• What are your goals for doing business on the Internet?
  
• What are your company's technological and personnel capabilities for executing and managing the Internet presence?
  
• What is your financial commitment for developing, maintaining and boosting the Internet presence?
  

Additional areas which we assess include:

• The architecture of your web site - what, how, and where information will appear
  
• Function of the site - determine whether products, service, or information is offered and how interaction with customers and vendors will occur
  
• Launch & marketing - reliability and consistency
  
• Ongoing management - updating and evolution of the site
  

A well thought out plan, along with the strategic implementation of that plan, is paramount to the success of any web site. The architecture of every web site is crucial in achieving the company's goals. The moment any individual becomes aware of your web site - through search engines, your business card, or word of mouth - your web site begins converting visitors to customers. Therefore, we leverage our expertise on every project to ensure that every web site:

• ...uncovers customer needs
  
• ...delivers interaction with your company that is relevant, easy and fun
  
• ...is part of an integrated marketing effort, not just an address on your business cards
  
• ...is innovative and interactive so visitors stay around
  
• ...volunteers information to deepen and build relationships
  
• ...evolving and is able to grow and change with your changing business objectives.

Making the decision to transition your business to the web requires assessing from the" outside in". So whether this is your first move to the web or you are looking to stand out in the tangled World Wide Web, Bail.com can assist you in moving ahead.

Tools of the trade

We pride ourselves on being on the cutting edge of both software, hardware and training to provide our customers the best solution for their particular needs.

Animation

• Flash - Dynamic Interactive moving animations.
  
• Fireworks - animated gifs.
  
• Dreamweaver - Dynamic HTML.
  

HTML tools

• Dreamweaver - HTML programming tool for layout and positioning, allows for true HTML programming.
  
• Corel Draw - Vector based graphics, will read more file types than any other program.
  
• UltraEdit - ASCII Text editor for coding of java script, html, VB script, Active Server pages.
  

Graphics

• Fireworks - Both program for both vector and bitmap image creation
  
• Illustrator - High resolution vector graphics.
  
• Quark Express - Print media and conversion of media from customers.
  

Video/Audio presentations

• Premier - Video to web/cd rom applications.
  
• Sound Forge - Compression of sound bites for faster loading.
  
• Quick Time Video/Audio presentation for certain browsers.
  
• Real Audio Streaming audio video solution tools.
  

Data Base Connectivity

• Ultradev - ASP, JSP rapid development for data base integration.
  
• Cold Fusion - Data Base integration, e-commerce solutions.
  
• Perl - Cross platform development for both Unix and NT servers.
  
• C++ - Fast response cross platform developments.
  
• Java - Animation, special effects and verification of data.
  
• UltraEdit - ASCII Text editor for coding of Java script, html, VB script, Active Server pages.
  

Server Software

• Linux, with Apache, CGI support, SSI support, Perl Scripting, SMTP, IMAP4, POP3 email, FTP, Front Page 2000 server extensions
  
• Windows NT 4.0, SSI support, Cold Fusion Server, Mail, ASP, FTP, Front Page 2000 server extensions
  

Office Software

• Microsoft Office Professional
  
• Word Perfect
  
• TextBridge OCR software
  
• Adobe Acrobat - Used to create PDF files
  
• Act Contact management software
  
• Microsoft project manager - Project tracking and reporting
  
• WinFax Pro Fax on demand
  
• We have a large library of software titles and can read and convert any data storage medium, including UNIX, Mac and PC formats.
  

Graphic Images

• Large library of Royalty Free graphics licensed for use on clients projects.
  

Maintenance

As your company's usage of the Internet grows, you may encounter the need to make updates to your site or make technical alterations to improve your Internet presence. Additionally, you may have basic technical questions about your site or the Internet in general.

Since many of our clients do not employ a full-time "webmaster" to maintain their site, they find our maintenance agreement very helpful. Our agreements allow you to retain our staff to make minor updates to your site monthly as well as refresh content quarterly, annually or as needed.

If you choose Bail.com to maintain your on-line presence, we perform ongoing analysis on your site identifying areas that need improvement and ways to increase its effectiveness. In addition, we recommend new strategies and features for your site as this medium continues to evolve.